Product Design

UI/UX

Prototyping

User Research

User Testing

ThePark.

How can we integrate a digital product into an outdoor park?
Working with Chris Greenfield, our team developed a prototype for his latest venture: ThePark.

Project

ThePark App Prototype

Role

Product Designer
Graphic Designer
User Researcher & Interviewer

Team

Daniel Lionti
Ziyad Bulbulia
Qing (Rachel) Su
Elizabeth Silva
Vraj Sureshbhai Dudhatra

Timeframe

January 2024 - May 2024

Tools

Figma/FigJam
Illustrator
Photoshop
Mural
Interviews
Surveys
Usertesting.com
ThePark. Project

How can we integrate a digital product into an outdoor park?

Our Project involved developing a prototype for a digital experience for Chris Greenfield's private members-only outdoor adventure park called “ThePark.”. This product would need to include features like park maps, safety features, community awareness, and more.

This project forced our team to delve into the relatively unknown to us world of outdoor trails and activities. Chris Greenfield, our project partner, outlined his basic wish list of features for whatever digital solution we came up with, but it was up to our team to develop & execute a research plan

Who is Chris Greenfield?

Develop comprehensive mockups illustrating a refreshed RBC brand identity. Demonstrate how this updated identity can be applied across various media platforms, including both print and digital formats.

Our Team & Roles

Develop comprehensive mockups illustrating a refreshed RBC brand identity. Demonstrate how this updated identity can be applied across various media platforms, including both print and digital formats.

Pleeeeeeeeeeeeeeeeease remember to remove this or add something here or I swear to god

Project Goals

How can we integrate a digital product into an outdoor park?

Our Project involved developing a prototype for a digital experience for Chris Greenfield's private members-only outdoor adventure park called “ThePark.”. This product would need to include features like park maps, safety features, community awareness, and more.

This project forced our team to delve into the relatively unknown to us world of outdoor trails and activities. Chris Greenfield, our project partner, outlined his basic wish list of features for whatever digital solution we came up with, but it was up to our team to develop & execute a research plan

Partner Requirements

Develop comprehensive mockups illustrating a refreshed RBC brand identity. Demonstrate how this updated identity can be applied across various media platforms, including both print and digital formats.

Scope

Develop comprehensive mockups illustrating a refreshed RBC brand identity. Demonstrate how this updated identity can be applied across various media platforms, including both print and digital formats.

Research & Discovery

Our research approach blah blah blah

Our Project involved developing a prototype for a digital experience for Chris Greenfield's private members-only outdoor adventure park called “ThePark.”. This product would need to include features like park maps, safety features, community awareness, and more.

This project forced our team to delve into the relatively unknown to us world of outdoor trails and activities. Chris Greenfield, our project partner, outlined his basic wish list of features for whatever digital solution we came up with, but it was up to our team to develop & execute a research plan

Target Audience

Develop comprehensive mockups illustrating a refreshed RBC brand identity. Demonstrate how this updated identity can be applied across various media platforms, including both print and digital formats.

Our Site Visit

Before our interviews, we visited the future site of ThePark. Being unfamiliar with outdoor experiences and trails, we felt a site visit would be beneficial to understanding what visitors might do there.

Conducting Interviews

Before our interviews, we visited the future site of ThePark. Being unfamiliar with outdoor experiences and trails, we felt a site visit would be beneficial to understanding what visitors might do there.

Pleeeeeeeeeeeeeeeeease remember to remove this or add something here or I swear to god

Our Insights

How can we integrate a digital product into an outdoor park?

Our Project involved developing a prototype for a digital experience for Chris Greenfield's private members-only outdoor adventure park called “ThePark.”. This product would need to include features like park maps, safety features, community awareness, and more.

This project forced our team to delve into the relatively unknown to us world of outdoor trails and activities. Chris Greenfield, our project partner, outlined his basic wish list of features for whatever digital solution we came up with, but it was up to our team to develop & execute a research plan

Mapping The Data

Before our interviews, we visited the future site of ThePark. Being unfamiliar with outdoor experiences and trails, we felt a site visit would be beneficial to understanding what visitors might do there.

Gathering Insights

Develop comprehensive mockups illustrating a refreshed RBC brand identity. Demonstrate how this updated identity can be applied across various media platforms, including both print and digital formats.

User Needs

Develop comprehensive mockups illustrating a refreshed RBC brand identity. Demonstrate how this updated identity can be applied across various media platforms, including both print and digital formats.

ThePark.'s Solution

Our research, site visit, and initial testing revealed that developing an app would be the most effective solution for adressing any requirements at ThePark.

Our Project involved developing a prototype for a digital experience for Chris Greenfield's private members-only outdoor adventure park called “ThePark.”. This product would need to include features like park maps, safety features, community awareness, and more.

This project forced our team to delve into the relatively unknown to us world of outdoor trails and activities. Chris Greenfield, our project partner, outlined his basic wish list of features for whatever digital solution we came up with, but it was up to our team to develop & execute a research plan

Feature List

Develop comprehensive mockups illustrating a refreshed RBC brand identity. Demonstrate how this updated identity can be applied across various media platforms, including both print and digital formats.

Pleeeeeeeeeeeeeeeeease remember to remove this or add something here or I swear to god

App Flow

Before our interviews, we visited the future site of ThePark. Being unfamiliar with outdoor experiences and trails, we felt a site visit would be beneficial to understanding what visitors might do there.

Developing The Design

Before our interviews, we visited the future site of ThePark. Being unfamiliar with outdoor experiences and trails, we felt a site visit would be beneficial to understanding what visitors might do there.

Pleeeeeeeeeeeeeeeeease remember to remove this or add something here or I swear to god

App Feature Overview

Our research, site visit, and initial testing revealed that developing an app would be the most effective solution for adressing any requirements at ThePark.

Our Project involved developing a prototype for a digital experience for Chris Greenfield's private members-only outdoor adventure park called “ThePark.”. This product would need to include features like park maps, safety features, community awareness, and more.

This project forced our team to delve into the relatively unknown to us world of outdoor trails and activities. Chris Greenfield, our project partner, outlined his basic wish list of features for whatever digital solution we came up with, but it was up to our team to develop & execute a research plan

Feature List

Develop comprehensive mockups illustrating a refreshed RBC brand identity. Demonstrate how this updated identity can be applied across various media platforms, including both print and digital formats.

Pleeeeeeeeeeeeeeeeease remember to remove this or add something here or I swear to god

App Flow

Before our interviews, we visited the future site of ThePark. Being unfamiliar with outdoor experiences and trails, we felt a site visit would be beneficial to understanding what visitors might do there.

Developing The Design

Before our interviews, we visited the future site of ThePark. Being unfamiliar with outdoor experiences and trails, we felt a site visit would be beneficial to understanding what visitors might do there.

Pleeeeeeeeeeeeeeeeease remember to remove this or add something here or I swear to god