This case study explored enhancing RBC's brand identity by modernizing their visual elements. The process included delving into the company's history, crafting a refreshed logo, developing a comprehensive brand standards guide, and creating detailed app and website mockups, along with a conceptual annual report.
It was important to keep the history and legacy that came with the older RBC logos, but to update it to look more modern.
Part of the project involved making a basic brand standards guide. Other than being something important that RBC would need, this was also really helpful as a tool in the later stages of the project.
These are some mockups that showcase how RBC’s new design could be applied to some of their existing products.
This is a few pages of a potential RBC annual report, updated based on the new brand standards guide.
I learned a lot about creating and working with a brand identity in this project. Creating a new identity for RBC that acknowledged all of the company’s history was an interesting challenge, and navigating that challenge taught me a lot about how to work with established brand identities.